Client Stories

Callego®
The story of applying blue ocean strategy to product development.

John Bull Garage®
The story of building automotive-themed products for car guys by car guys.

Victorinox®
The story of how overseas knockoffs are destroying a hundred-year-old brand.

Danco®
The story of how a company wants to dominate more shelf space in the mass-retail market.

Crawford®
The story of how the parent company wanted massive expansion of new products to capture more market share.

Jokari®
The story of how America's most innovative household products company wants to remain #1.

Smart Parts, Inc.
The story of an innovation that expanded Smart Parts, Inc.'s product-line.

Whiteside Manufacturing Company
The story of how Davison continues to innovate Whiteside's product-line.

The BikeBoard Company
The story of how a company wants to update traditional scooters and bring them to market.